Case Studies: Proven Growth for Real Diamond Brands
With over a decade of hands-on experience in the diamond industry, we’ve helped real-world diamond brands—both natural and lab-grown—transform their digital presence and scale their sales.
Our client base includes credible, growing diamond brands like Taylor & Hart, Queensmith, Ethica Diamonds, and Lily Arkwright—businesses that are trusted in the market but not multi-million-dollar giants. We partner with ambitious teams who are ready to grow online, connect with modern buyers, and build sustainable digital success.
Here’s how we make that happen.
Case Study: Taylor & Hart – Personalised Engagement Rings
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Client Overview:
Taylor & Hart is a UK-based custom engagement ring specialist known for ethical sourcing and personalized design experiences.
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Challenge:
Despite a strong product offering, Taylor & Hart wanted to break into new U.S. markets and improve online conversion without increasing ad budgets.
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Solution:
Developed U.S.-focused landing pages with localized SEO
Launched storytelling-based video ads across Instagram and YouTube
Improved on-site UX and checkout flow with CRO best practices
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Results (6 Months):
U.S. web traffic increased by 142%
2x improvement in mobile conversion rate
4.1x ROAS on digital ad campaigns
Case Study: Queensmith – Award-Winning Jewellers in Hatton Garden
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Client Overview:
Known for handcrafted engagement rings and in-house design, Queensmith wanted to reach tech-savvy buyers beyond London.
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Challenge:
Their website lacked modern SEO and mobile responsiveness, and lead generation relied heavily on in-person visits.
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Solution:
Rebuilt mobile-first website experience
Ran PPC campaigns targeting “design your own ring” queries
Used remarketing ads to recover abandoned shopping journeys
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Results (6 Months):
Online bookings rose by 65%
Mobile traffic converted 33% better
Sitewide engagement time doubled
Case Study: Lily Arkwright – Lab-Grown & Moissanite Jewellery
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Client Overview:
Lily Arkwright is a fast-growing UK-based lab-grown diamond and moissanite specialist offering fine jewelry at affordable prices. -
Challenge:
They wanted to establish stronger organic visibility and reduce dependence on paid ads. -
Solution:
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Implemented an SEO-first content strategy focusing on lab-grown FAQs
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Built a lead magnet funnel targeting ethical buyers
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Strengthened review visibility on third-party platforms
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Results (6 Months): -
Organic traffic rose by 187%
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Bounce rate dropped by 28%
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Email list growth increased by 400%, driving long-term ROI
